Bob, bob, Bobbing along…..
When Triumph launched the Bonneville Bobber, the internet forums ignited… particularly a tirade of ‘Its not a bobber’ or ‘how dare they call it that’ or ‘manufacturers trampling over the scene’. It certainly got the purists and keyboard warriors knickers in a twist!
Step forward a couple of months, and these naysayers have been swamped by positive commentators. Indeed the Bonneville Bobber is now the most successful bike launch in Triumph’s history, and Avon were forced to increase their tyre production to keep up with demand for the bike.
So, does this influx of ‘Factory’ custom dilute the ever growing New Wave Custom scene? In my opinion, not one bit… Building a custom bike is a labour of love, just ask any professional builder. I don’t know of any with a chalet in the alps, a yacht in the Caribbean or a Lamborghini in the garage, they don’t do it for the money, they do it for the love of bikes, craft and engineering. Will they lose clients to a new factory bike? perhaps a couple, but what Triumph have done is tapped into the vibe, and made it achievable to the ‘man on the Street’. The type of rider that loves the look of a bobber, but is never going to build one in their garage/shed. Besides, they are probably looking for something with modern bike technology, a bike that starts on the push of a button and is going to give long easy service.
These are also the buyers who will want to ‘individualise’ their machines. Triumph have a range of great looking, well designed and tested accessories available from their dealers. Over time the aftermarket manufacturers start releasing product and the whole market gets driven forward. Nothing of the incredible work that many of the professional builders gets diluted…
Anyway enough of the politics, there is too much of that in motorcycling anyway. Too much division, too much ‘real biker’ ‘Hipster’ ‘brand nazi’ bullshit. If you want to know what I actually think of the Bonneville Bobber as a bike, take a look at my review below….